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SELECTED WORK

Moments That Mattered

Nine engagements across civic leadership, higher education, healthcare, philanthropy and major events.

Thousands of fans at the Alysa Liu homecoming rally, Frank Ogawa Plaza, Oakland

MAJOR EVENTS

Alysa Liu Hometown Celebration — Celebrating Oakland’s Olympic Champion

4,500 FANS GATHERED OUTSIDE OAKLAND CITY HALL

Conceptualized and spearheaded a citywide celebration honoring Oakland’s Olympic gold medalist Alysa Liu. Secured funding, engaged community partners and talent, and coordinated multiple City departments and law enforcement in less than two weeks.

IMPACTIgnited civic pride, united thousands of Oaklanders around their hometown champion, and attracted more than 100 media outlets, generating national coverage and showcasing Oakland on a global stage.

Mayor Barbara Lee

CIVIC LEADERSHIP

Mayor Barbara Lee — Strengthening Oakland’s Story

Trusted Advisor STRATEGIC COMMUNICATIONS & COMMUNITY ENGAGEMENT

Served as a trusted strategic advisor to Oakland Mayor Barbara Lee, identifying opportunities to elevate the Mayor’s leadership, amplify key initiatives, and spotlight Oakland’s small businesses, community events, and often-overlooked positive stories.

IMPACTStrengthened the Mayor’s visibility and Oakland’s narrative through strategic storytelling, community engagement, and national media coverage, bringing greater attention to the people, businesses, and initiatives moving Oakland forward.

OpenBallot co-founder interviewed on a Bay Area TV news set

CIVIC TECHNOLOGY

OpenBallot — Elevating a New Civic Technology Platform

Statewide Reach MEDIA VISIBILITY AHEAD OF ELECTION DAY

Led strategic media outreach for OpenBallot, introducing a free, nonpartisan voter resource to Californians in the critical weeks leading up to Election Day.

IMPACTSecured Bay Area television interviews and statewide media coverage, elevating the visibility of OpenBallot and its co-founders while helping more California voters discover a valuable resource for making informed decisions.

Bay Area Host Committee

MAJOR EVENTS

Bay Area Host Committee — Bringing Super Bowl LX to Oakland

1 ONLY OFFICIAL NFL SUPER BOWL WATCH PARTY IN THE BAY AREA

Ensured Oakland and the East Bay had a seat at the table in regional Super Bowl planning and community engagement. Helped lead the Bay Area Host Committee Fan Zone and NFL Super Bowl Watch Party in Oakland, bringing the excitement of Super Bowl LX to the local community.

IMPACTElevated Oakland’s visibility during Super Bowl LX, bringing thousands of fans together, supporting local businesses, and ensuring the East Bay shared in the excitement and economic opportunities of this major sporting event.

Order of Malta Clinic ribbon cutting

HEALTHCARE ACCESS

Order of Malta Clinic — Expanding Access to Healthcare

Greater Visibility MEDIA, GOVERNMENT & STRATEGIC PARTNERSHIPS

Helped elevate the mission of the Order of Malta Clinic, which provides free healthcare to uninsured patients throughout the Bay Area. Leveraged relationships across media, government, business, and philanthropy to connect the Clinic with key decision-makers and potential supporters.

IMPACTExpanded the Clinic’s visibility through media coverage, new business and philanthropic relationships, and greater access to influential leaders and potential funders.

Visit Oakland

TOURISM & CITY IMAGE

Visit Oakland — Securing Long-Term Tourism Investment

$3M IN ANNUAL TOURISM FUNDING SECURED

Partnered with Visit Oakland’s CEO over 18 months to engage hotel general managers, build consensus, and demonstrate the value of increased investment in marketing Oakland as a visitor destination.

IMPACTHelped secure unanimous Oakland City Council approval of a 10-year Tourism Business Improvement District (TBID) renewal, generating $3 million annually to promote Oakland, attract visitors, and strengthen the local hospitality industry.

Northeastern University Oakland press conference

HIGHER EDUCATION

Northeastern University Oakland — Building Community Trust & Partnerships

Trusted Partner CORPORATE & COMMUNITY RELATIONSHIPS BUILT

Served as a strategic partnership advisor, helping Northeastern University establish its presence in Oakland by opening doors to corporate, civic, and community leaders and identifying opportunities for meaningful local engagement.

IMPACTCultivated new relationships and strategic partnerships across multiple initiatives, strengthening the university’s visibility, community connections, and position as an engaged partner in Oakland.

Kingmakers of Oakland

EDUCATION EQUITY

Kingmakers of Oakland — Amplifying Impact & Building Partnerships

Greater Reach MEDIA, COMMUNITY & PHILANTHROPIC PARTNERSHIPS

Elevated Kingmakers of Oakland’s mission and programs through media outreach, strategic storytelling, and community engagement. Opened doors to key civic, corporate, and philanthropic partners, creating new opportunities for collaboration and support.

IMPACTIncreased media coverage and community awareness, facilitated introductions to potential funders, and strengthened civic and institutional relationships to expand Kingmakers’ reach and impact.

Ronald McDonald House Charities Bay Area

NONPROFIT & FAMILIES

Ronald McDonald House Bay Area — Expanding into Oakland

New Market Expansion STRATEGIC PARTNERSHIPS & MEDIA VISIBILITY

Supported Ronald McDonald House Bay Area’s expansion into Oakland, working closely with the CEO to identify and facilitate key civic and community introductions. Led media outreach and coordinated the press conference announcing the new facility.

IMPACTStrengthened the organization’s presence in Oakland through new civic and community relationships, while securing widespread Bay Area media coverage to raise awareness of the expansion and its impact on local families.

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